Wednesday, April 18, 2007

Hypocrisy about direct to consumer advertising

If you’re a health care professional who likes to rail against direct to consumer advertising by drug companies do you market your services to consumers or remain silent when the hospital or clinic where you work does the same thing? I wrote about this problem last month and the Dinosaur weighed in the other day saying Medical marketing is bullshit; even more so than direct-to-consumer pharma advertising. He’s right!

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